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're hoping that 2013 will be bet jeer and in september we paid a visit to erica hall, owner of abn abb oo ey's hall. she couldn't focus on growing her business. we helped her out by redecorating a room. now the inn's most popular. we redesigned her website too. she's using google analytics now and shifted advertising to sites which pay off. and erica signed up for an online booking system we recommended. she now spends less time on the phone and more time running her business. it also helped her experiment with different rates for different times of the year and gauge specific room popularity. all of this has results in an increase in bookings. >>> it's time now to answer some of your business questions. jeffrey and mike are with us once again. the first one is a question about marketing your business. >> since i purchased this franchise, i've been bombarded from numerous companies promoting their marketing our services. how do you pick a good marketing company? >> well, the first question is do you pick a marketing company, right? and then how. >> yeah, i think you can and you should but yo
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